2016

How to use storytelling as a powerful marketing tool

Posted by Oliver Hogue on 02/11/2016

Emotions often trump facts. When you head out to buy a new pair of sunglasses, you may think you’re looking for a scientific way to reduce glare, or frames that are engineered to stay in shape, or anti-scratch lenses.

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Why you should always proofread your work

Posted by Oliver Hogue on 12/10/2016

Proofreading is one of those jobs that people don’t think about until something goes wrong.

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The role of an editor in the tender process

Posted by Oliver Hogue on 08/08/2016

An editor is someone who cultivates the production of a piece of writing so that it becomes the best version possible.

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Top tips on how to write a case study

Posted by Oliver Hogue on 02/06/2016

Going beyond simple testimonials, they show the practical aspect of how your organisation has met the needs of your clients, solved a particular problem they have or helped them achieve their goals.

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Five steps to delivering a winning business proposal

Posted by Oliver Hogue on 03/05/2016

Business proposals come in all different forms, from a formal tender to an informal email, but whatever the scope and mode of delivery, great business proposals all have a few things in common.

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Most common tendering mistakes and how to avoid them

Posted by Oliver Hogue on 04/02/2016

Tenders involve a finely tuned combination of skill, experience and industry knowledge, with multiple factors contributing to a winning bid.

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