How to use storytelling as a powerful marketing tool
Emotions often trump facts. When you head out to buy a new pair of sunglasses, you may think you’re looking for a scientific way to reduce glare, or frames that are engineered to stay in shape, or anti-scratch lenses.
Why you should always proofread your work
Proofreading is one of those jobs that people don’t think about until something goes wrong.
The role of an editor in the tender process
An editor is someone who cultivates the production of a piece of writing so that it becomes the best version possible.
Top tips on how to write a case study
Going beyond simple testimonials, they show the practical aspect of how your organisation has met the needs of your clients, solved a particular problem they have or helped them achieve their goals.
Five steps to delivering a winning business proposal
Business proposals come in all different forms, from a formal tender to an informal email, but whatever the scope and mode of delivery, great business proposals all have a few things in common.
Most common tendering mistakes and how to avoid them
Tenders involve a finely tuned combination of skill, experience and industry knowledge, with multiple factors contributing to a winning bid.