Tips on how to create persuasive content
Persuasive writing is the key to creating marketing content. This post looks at the three rhetorical appeals: to ethics, to emotion and to reason.
Major transport industry tenders in 2017-2018
As the Christmas break approaches, we reflect on major transport infrastructure tenders in 2017 and upcoming procurement opportunities in 2018.
Tips for writing powerful and compelling headlines
Writing headlines is an art as well as a science, but there are techniques for writing headlines that ensure they attract our attention every time.
Tender industry trends – a look at three trends in tendering
We take a look at three trends in tendering: output-focused procurement, growing awareness of false economy, and sustainable practice.
How design can enhance your tenders and proposals
Design enhances tenders and proposals by drawing the attention of tender panel members to the key elements of the tender.
Words to avoid when writing tenders and proposals
Clichés are overused words and phrases that reflect a lack of independent thinking in a person, and a lack of dynamism and innovation in an organisation.
Style guides: Why do you need one and what should it contain?
Traditionally, a publisher – think newspapers – kept a style guide to show the preferred spellings of words (program/programme), when to use italics, and whether to refer to married women as ‘Mrs’ or ‘Ms’.
Tips on writing an executive summary for tender submissions
We’ve all watched enough TV talent search shows to know that when you audition you need to stand out from the pack – and a tender is an audition for your business.