Why engaging a certified bid writer matters (hint - it gives you a better chance of winning)

Engaging a certified bid writer gives you the best chance of winning

When it comes to writing winning bids, there’s always more to learn. Bluegum Communication's lead tender writer, Oliver Hogue, has just achieved Certified Bid Writer status through Bid Academy, one of Australia’s largest bid consultancies. The nine-step specialist course is the first of its kind in Australia, adding to Oliver’s already impressive bid writing expertise. Here’s how a certified bid writer like Oliver can optimise your tender response.

The benefits of using a certified bid writer

A certified bid writer knows:

• The persuasive writing techniques that will help you win more bids
• The importance of structure and how to get it right from the start
• How to write clearly, concisely, persuasively and consistently in tenders
• How to create impactful cover letters and executive summaries.

The three essential stages in successful bid writing

1. Prepare well

This means the bid writer understands your organisation, your customer's issues, and knows why you are bidding. They are clear about the deliverables, know how you want the content to develop, and are clear on writing style and structure. They create winning themes and statement benefits.

The certified bid writer is comfortable with your team, knows your stakeholders, and is ready to work with expert contributors.

2. Get ahead

This is where the bid writer will lay a solid foundation. They build the structure, including all key data and content. They are clear, logical and customer-focused, so every piece of content addresses the evaluation criteria.

A professional bid writer knows to avoid industry jargon and fluff, simplify complex issues and quantify the benefits with evidence-based content. It’s about cut through, using bullets, tables, headlines, graphics and callouts.

3. Win the race!

A certified bid writer will finish your documents with an expert touch. They can finalise and elevate the bid by calling out the key benefits and polishing the story.

You will need two or three drafts to ensure success. Each subsequent draft will refine your story, clarify content and demonstrate how you have met your customer's needs.