How to write a great annual report for your company
Tips for writing an annual report. If you’re still daunted by the task of writing your company's annual report, hiring a professional writing team can be a great solution.
Tips on how to create persuasive content
Persuasive writing is the key to creating marketing content. This post looks at the three rhetorical appeals: to ethics, to emotion and to reason.
Tips for writing powerful and compelling headlines
Writing headlines is an art as well as a science, but there are techniques for writing headlines that ensure they attract our attention every time.
How design can enhance your tenders and proposals
Design enhances tenders and proposals by drawing the attention of tender panel members to the key elements of the tender.
How to use storytelling as a powerful marketing tool
Emotions often trump facts. When you head out to buy a new pair of sunglasses, you may think you’re looking for a scientific way to reduce glare, or frames that are engineered to stay in shape, or anti-scratch lenses.
Why you should always proofread your work
Proofreading is one of those jobs that people don’t think about until something goes wrong.
Top tips on how to write a case study
Going beyond simple testimonials, they show the practical aspect of how your organisation has met the needs of your clients, solved a particular problem they have or helped them achieve their goals.
Financial exclusion in Australia
One in seven Australian adults are either fully or severely excluded from accessing basic financial services, according to the largest and most detailed examination of financial exclusion in Australia.