Trooper Bluegum: The legend behind the Bluegum brand
Every business has a story. Mine centres on the extraordinary life of my great-great uncle Oliver Hogue, or "Trooper Bluegum" – war hero, celebrated journalist and Major during the first world war.
What’s on the Bluegum bookshelves?
These 10 style manuals, grammar books and tender application guides from Bluegum Communication’s bookshelves cover rules and advice for better writing.
How to write a great annual report for your company
Tips for writing an annual report. If you’re still daunted by the task of writing your company's annual report, hiring a professional writing team can be a great solution.
Tips on how to create persuasive content
Persuasive writing is the key to creating marketing content. This post looks at the three rhetorical appeals: to ethics, to emotion and to reason.
Tips for writing powerful and compelling headlines
Writing headlines is an art as well as a science, but there are techniques for writing headlines that ensure they attract our attention every time.
How design can enhance your tenders and proposals
Design enhances tenders and proposals by drawing the attention of tender panel members to the key elements of the tender.
How to use storytelling as a powerful marketing tool
Emotions often trump facts. When you head out to buy a new pair of sunglasses, you may think you’re looking for a scientific way to reduce glare, or frames that are engineered to stay in shape, or anti-scratch lenses.
Why you should always proofread your work
Proofreading is one of those jobs that people don’t think about until something goes wrong.