Trooper Bluegum: The legend behind the Bluegum brand
Posted by Oliver Hogue on 02/07/2021
Every business has a story. Mine centres on the extraordinary life of my great-great uncle Oliver Hogue, or "Trooper Bluegum" – war hero, celebrated journalist and Major during the first world war.
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What’s on the Bluegum bookshelves?
Posted by Oliver Hogue on 26/01/2021
These 10 style manuals, grammar books and tender application guides from Bluegum Communication’s bookshelves cover rules and advice for better writing.
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How to write a great annual report for your company
Posted by Oliver Hogue on 17/07/2018
Tips for writing an annual report. If you’re still daunted by the task of writing your company's annual report, hiring a professional writing team can be a great solution.
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Tips on how to create persuasive content
Posted by Oliver Hogue on 15/01/2018
Persuasive writing is the key to creating marketing content. This post looks at the three rhetorical appeals: to ethics, to emotion and to reason.
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Tips for writing powerful and compelling headlines
Posted by Oliver Hogue on 17/11/2017
Writing headlines is an art as well as a science, but there are techniques for writing headlines that ensure they attract our attention every time.
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How design can enhance your tenders and proposals
Posted by Oliver Hogue on 27/09/2017
Design enhances tenders and proposals by drawing the attention of tender panel members to the key elements of the tender.
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How to use storytelling as a powerful marketing tool
Posted by Oliver Hogue on 02/11/2016
Emotions often trump facts. When you head out to buy a new pair of sunglasses, you may think you’re looking for a scientific way to reduce glare, or frames that are engineered to stay in shape, or anti-scratch lenses.
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Why you should always proofread your work
Posted by Oliver Hogue on 12/10/2016
Proofreading is one of those jobs that people don’t think about until something goes wrong.
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